Onboarding Experience Survey

This template was created by Kate Syuma — Founder of Growthmates, and it's part of the User-centric Growth Survey Pack, where you can find more templates like this to uncover user insights and shape your product.

🎓 Want to understand your users better and create meaningful experiences that drive product growth? Join one of the next cohorts →

1. Tell a bit more about yourself:

Required

2. What was your main goal when signing up for [ProductName]?Required

⚠️ Note: update with relevant use cases / JTBDs for your product (5-7 options)

Collect contact information

Gather ratings & feedback

Accept payments

Conduct user research

Collect emails to generate leads

Other

4. How intuitive was your first experience with the product in helping you achieve your goal? Required

Very intuitive – I understood it right away

Somewhat intuitive – I figured it out with minimal effort

Not very intuitive – I needed time or guidance to understand it

Not intuitive at all – I still struggle to understand how to use it

5. What, if anything, was confusing during your first experience?Required

Already half-way 🎉 50% of the survey completed!

6. Can you describe a moment when you realized the value of our product?Required

This could be when you saw its value, discovered a key feature, or something stood out. If you didn’t have that moment, share what you expected but didn’t find.

7. Rank the following features from most to least valuable based on your experience so far.Required

*update with relevant free / trial features associated with core value (max 10 options)
Unlimited forms
Unlimited submissions
Column layout
Collecting payments
Collecting signatures
Forms look customisation
Self email notifications

8. Were there any features you expected but didn’t find during your first experience?Required

10. If you could improve one thing about our onboarding experience, what would it be?Required

11. Would you recommend [ProductName] based on your onboarding experience?Required

Yes, absolutely!

Maybe, but with some improvements

No, I didn’t have a good first experience

12. Last thing 🙏 Would you be open to a 30-minute follow-up interview to share more about your experience?Required

*think about giving some appreciation like Amazon coupon for their time.

Yes, I'd be happy to!

No, not at this time

🏄 Onboarding Experience Survey

1. Tell a bit more about yourself:

Already half-way 🎉 50% of the survey completed!